Wednesday, March 24, 2010

Comprehensive ad assignments

Doing ad comp renderings can be quite interesting as there are a great variety of assignments. Of course, an illustrator still has to cope with deadlines and finding proper reference material. These assignments would usually come as a series of several ads and had to be rendered larger than storyboards. The Art Directors would assemble the illustrations with the type and logos, then they would be presented to their clients at meetings for evaluation. Some would eventually become ads in magazines, most would end up in the trash bin.

Comps 2148
Here's an illustration of a ski resort with a guy in the foreground heated swimming pool.

Comps 3149
A lady waiting for her toenails to dry. The foreground area is lighter because type was going to be placed there in the final version.

Comps 4151
An old shaving kit. You never know what you might be asked to render. These were all done using markers on high quality layout paper and probably done under great pressure.

Comps 7154
An illustration of a man using the telephone in an oriental hotel room, the Art Director wanted the face of a telephone operator superimposed in the scene. This was an interesting visual concept. I'm not sure that any of these ever survived the meetings and became national ads. Most ad comps find their way to the dumpster.

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