This was an interesting assignment from the French advertising agency M.A.O., Akjaly, Stollerman. It was an illustration for an ad for Sogitec Industries, a firm that specializes in producing training programs and storing information and data. The creative director, Ray Stollerman, happened to be an American. We discussed what was visually needed in the ad and I proceeded to work up some rough concept sketches.
The rough sketches were shown to the client for approval. They decided not to show the Concord and wanted me to replace it with the Mirage 2000, the latest French military jet.
The client then decided that they wanted to show a cameraman as a lot of their work involves training films.
Here is the revised rough sketch.
Another rough layout before I began painting the illustration. The client decided not to show the smaller jet, they wanted a train instead.
My finished illustration before corrections. They wanted me to turn the cameraman around and to add some color behind the refinery.
The finished ad as it appeared in the magazines.
Friday, May 1, 2009
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