Another assignment from Wayne Alexander, designing the 1981 Renault catalogs for American Motors.
Some of my first thoughts for the catalog cover designs. I was pleased with the last two ideas and was considering a silver color for the cover backgrounds.
Further developments of the idea.
The finished cover for the Renault 18i. We hired Dick Martini, a Detroit lettering artist, to develop the cover lettering based on my designs.
The cover for the Renault Le Car catalog.
One of my first rough layouts for the opening spread for the 18i catalog.
Here is a quick color rough layout of the opening spread. I worked up the whole catalog like this which I presented to Wayne. Everything was fine and I went ahead and did comprehensive layouts for the two catalogs which Wayne presented to the client.
This is the comp layout of the opening spread. The whole catalog was done in this form and presented to the client before going ahead with the final photography.
Here is the spread as it appeared in the printed catalog.