I'm not quite sure just why the agency wanted these frames so large, it probably was an animatic without moving parts. Animatics were normally rendered much larger than the normal storyboard frames and usually had cut out elements that could be moved to make it appear more like an actual live film commercial. Often these assignments would be very complex and they would give me a week or more to produce the images. I do believe that this was a simple animatic and judging from the looseness of the renderings it must have had a pretty rough deadline. I don't recall the product, ad agency or Art Director.