Wednesday, December 3, 2008

Chevrolet required more than just car art

Chevy 9

An interesting 1962 promotional mailer for Chevrolet.

Chevy 4

The mounds of promotional material that was produced for Chevrolet utilized quite a wide variety of art styles and kept a lot of artists busy. The above illustration was done on scratchboard to simulate an old woodcut. Scratchboard has a unique coated surface that you can ink on, then scrape lines into the surface with a knife or special tool. Tom Clarke, the art director, always kept me in mind for such oddball assignments.

Chevy 5

A crosshatch ink line drawing done for a Chevrolet promotion piece.

Chevy 8

Chevy 7

More line art for a Chevy promotional brochure. There were a lot of assignments like this and they were fun to do.

Chevy 6

A close up of one of the drawings, this is about the size of the original which was drawn with a Crowquill pen and a brush on Whatman's hot-pressed illustration board.

8-9

Another elephant ! This time a decorative scratchboard illustration done for a Friend's Magazine promotion. Again, Tom Clarke, at Campbell Ewald, was the art director on all of the above pieces.
This type of an assignment was a joy to do and gave me a little relief from the rather tedious job of rendering automobiles, it was a refreshing change. I have always been prone to working in various techniques and styles as I love to experiment.

8 comments:

agus said...

Info yang diberikan bagus sekali, semoga menjadi cara memanjangkan penis berkah dan bermanfaat bagi kita semua

cecillia said...

semua yang telah dihadirkan oleh website ini sangat sempurna,baik tampilan dan artikelnya..penuh warna dan penuh makna.. specifications car and motorcycle

cecillia said...

memang website yang keren memang harus begini,selalu mengedepankan kepuasan dan banyak memberi manfaat bagi pengunjungnya. price and specifications

cecillia said...

memang website yang keren memang harus begini,selalu home design and decorating ideas mengedepankan kepuasan dan banyak memberi manfaat bagi pengunjungnya.

minimalist home design said...

Info yang diberikan bagus sekali, semoga menjadi berkah dan bermanfaat bagi kita semua

honda cbr250rr 2016 said...

terimkasih infonya, sangat bagus sekali, mudah di mengerti dan tetap selalu menjadi web yang bagus .. sukses yaaa :)

cecillia said...

informasi yang aktual, semua kawasaki KLX 150 informasi yang grand filano, scooter yamaha diberikan bermanfaat sekali Honda Scoopy ESP untuk kita semua yamaha vixion

nhgkm said...

memang website yang keren memang harus begini,selalu price and specifications mengedepankan kepuasan dan banyak memberi manfaat bagi pengunjungnya.