Wednesday, April 25, 2012
1969 Plymouth catalog art
Sometime ago I posted black and white versions of artwork that I had done for the 1969 Plymouth catalog as I had no color copies. I found the color versions and have decided to post them today. These illustrations were probably the last automotive catalog art that I produced as the industry was going more and more photographic, gradually eliminating this area from the Detroit commercial art market. It was a fun project and I combined some photos with the art. The model in the foreground was one of my art students, Cathy Baylough, I was teaching commercial art classes and was head of the Advertising Department at the Art School of the Society of arts and Crafts, now the Center for Creative Studies. Teaching full time and handling tough advertising deadlines was a tricky situation at times. That's Jeanne, my wife, who was a busy model in town, she passed away several years ago. Automotive catalog work was always done under a great deal of pressure as the art had to go through several stages of approval, but it was a great opportunity to display one's work. Competition for these assignments was fierce as Detroit was full of competent artists ready to tackle these jobs as the monetary rewards were very good.